Wednesday, 16 November 2011

Photographers that manipulate their work- Jean-Yves Lemoigne.


 Jean-Yves Lemoigne


He is a French photographer who's work is mainly used for advertising.
These include: Audi, BNP, Citroen, Orange, Volkswagen, Visa and many more...

He also makes short films. Some of his work includes: Domestic Violence, Car adverts and clothing adverts.
You can see these on his website: http://www.jeanyveslemoigne.com/ 



These are screen shots of the Domestic Violence video.
At one point a guy and a woman are just talking at the office and then he just bangs her head against the wall and then just walks off. I think it sends a very strong message across to whoever is watching it.


This is the car advert. There is a guy on a tricycle and he is cycling through a meat storage. You can see that it is quite a struggle, then some text comes up that says: 'Why take unnecessary risks at work?' 


This is one of my favourite photographs of his.
Its called PiXXXel.




When he was asked what inspired him to create something like this he said; "The idea came from me. I was contacted by Amusement magazine and they asked me to do a series of four or five photos linked to internet culture. I thought ‘what is the biggest thing on the internet’ and porn came to my mind first. The idea came to do pornographic style photos with pixelated girls. I did some rough sketches to show to the magazine what I had in mind, and they said it was great."

When asked if he did it with props or digitally he said; "I wish I could have done it with props, but it was too complicated and too expensive. I worked with some retouching and CGI people in Paris and I asked a guy to see if he was interested in this project and he said, ‘yes.’ To create the pixilated images I first shot a real girl in underwear in different poses and positions. When I selected the best position with the magazine I then started to pixelize it in Photoshop to show how it would work in the shape of a silhouette. Once we picked the best amount of pixillation we forwarded that info onto the CGI artist to create the look we wanted. The CGI artist first did the CGI of the girl in a grayscale, and afterwards put in some colour. It’s a lot of work. We did it in three days. One day grayscale, one day putting in the colour and one day touching it up in Photoshop to mix the CGI and the photographic plate." 




It takes him 3 days to finish each image.

He has taken something so graphic and unnecessary and created a work of beautiful and creative artwork.
He also said that he never intended to become a photographer, that he wanted to be a graphic designer.

"I never planned to become a photographer, I wanted to become a graphic artist. I did training in advertising, and I eventually started work as an art director. At the time my senior art director was doing some photographs for clients who didn’t have big budgets. So I started doing the same thing, doing shoots for advertising clients that didn’t have money. I did some shoots for the advertising agency I was working with, and at one point I thought that I spent so much time at the agency, so much time in meetings, but it wasn’t what I wanted. I met with an agent at Bransch reps. They said they liked my work and would represent me. So, I quit my job at the advertising agency, and went to work as a full-time photographer."

-Taken from an interview on :http://www.thefstopmag.com/?p=1255

Here is some more of his work.





They are all very clever and very tastefully done.
The lighting in them is just perfect, not to much just the right amount to highlight the key pints in the room.
Even though most of them are manipulated they are not over done, they are just tweaked and perfected.

I really like his work I am going to rate it 10/10 because to me there are no faults with any of it. I like what he stands for and I love the way his photographs stand out and break the mould. They all have great humour and fantastic colours.

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